In Collin’s book, Good to Great, he talks about how many companies are mediocre or good. They are not getting to be great. He says that they need a new language: “We need to reject the naive imposition of the ‘language of business’ on the social sectors, and instead jointly embrace a language of greatness” (2). He says that it is important to look at companies that are good and companies that are great and compare them. It is about good and great, not about business. He came up with five points to help describe great companies: defining “great,” level 5 leadership, first who, the hedgehog concept, and turning the flywheel.
In defining great, he talks about inputs and outputs. How much is put into a company and how much is given out isn’t always the best way to measure greatness. Each company is different. The company should measure their inputs and outputs. He also says that there is always more ways to become great. If a company sees themselves as great already, they will not be able to become even more great.
In level 5 leadership, he talks about how a leader should see that they have power and know how to use it in a way that does not force the people who work for them to do anything. The power should be used in a way that gives the people freedom. The leader should do things that will help the company.
In first who, he talks about how a company should have the right people in the right jobs. This is so important because when someone is not great for their job, it will not be great for the company. He talks about how in a school, if a teacher is not good for their job, it will affect the students and the other teachers.
In the hedgehog concept, he talks about how a company could find what they are passionate about, what they can be the best in the world at, and what helps their economics. In a company that finds this, they have their hedgehog concept. It is the thing that they should focus on to do well.
In turning the flywheel, he talks about how in a company, once they have success and they are motivated, they will keep going. When people see that the company is great, they will want to be part of it and help it to be great.
This is a really great part of the book. It is so helpful to companies. The author really knows how a company can be great and what they can do to continue to be great. I really liked reading it and I found some great ideas.